RECENT TRENDS

Among the trends:

* Marketing budgets are shifting from traditional media to online. More money is going to Web sites, search engine marketing, and e-mail while firms are cutting back on magazine ads, trade shows, and direct mail.

* Web sites are becoming the hub of industrial marketing. Many companies now consider the Web their primary tool.

* Search is hot. About half of industrial marketers turned to search engine marketing to help drive sales lead generation.

* Companies like the measurement factor. Many consider online marketing more effective than traditional marketing because online is better at producing measurable results.


Source: Sales and Marketing.com

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